Cookie Policy

1. Introduction

Upstood ("Upstood", "we", "our", or "us") informs users about the use of cookies on the website https://www.upstood.com (the "Website").

This Cookies Policy is drafted in compliance with:

• Regulation (EU) 2016/679 (GDPR);
• Directive 2002/58/EC (ePrivacy Directive), as amended by Directive 2009/136/EC;
• Italian Data Protection Code (Legislative Decree No. 196/2003, as amended by Legislative Decree No. 101/2018);
• Guidelines of the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali) on cookies and tracking tools (10 June 2021).

By using this Website, you consent to the use of cookies in accordance with this policy, unless you disable them via the consent banner or your browser settings.

2. What Are Cookies?

Cookies are small text files placed on your device by websites you visit. They enable functions such as remembering user preferences, improving browsing experience, and collecting analytical data about website usage.

Cookies may be:

• First-party cookies: set by Upstood directly.
• Third-party cookies: set by external providers (e.g., Google, social media platforms).

3. Types of Cookies We Use

• Technical (necessary) cookies: Enable core functions (session management, secure login, shopping cart). Disabling these may prevent the Website from functioning properly.
• Preference (personalisation) cookies: Remember user preferences such as language or region.
• Analytics cookies: Help us understand how visitors interact with the Website (e.g., Google Analytics). Data is collected in aggregated form.
• Advertising and behavioural cookies: Track browsing habits to deliver personalised ads. Used only with your prior consent.
• Social media cookies: Allow interaction with social platforms (LinkedIn, YouTube, etc.). These cookies are set by third parties and governed by their own privacy policies.

4. Managing and Disabling Cookies

You can manage cookie preferences in two ways:

1. Consent banner: Upon first visit, you can accept, reject, or customise cookie settings. Preferences can be modified at any time.
2. Browser settings: You may configure your browser to block, delete, or notify you about cookies. Instructions are available for:
   • Microsoft Edge
   • Mozilla Firefox
   • Google Chrome
   • Safari
   • Opera

Disabling certain cookies may affect the Website's functionality.

5. Third-Party Cookies Used on This Website

Our Website may install cookies from third parties. These include but are not limited to:

• Google Analytics (analytics, traffic measurement)
  • Provider: Google LLC, USA
  • More info: Google Analytics Cookies
  • Data may be transferred outside the EEA, subject to GDPR safeguards.
• YouTube (embedded video functionality)
  • Provider: Google LLC, USA
  • Cookies may track views, bandwidth, and user interaction with embedded content.
• LinkedIn / Social Media Plugins (social interaction, sharing)
  • Providers: respective social networks

6. Acceptance of Cookies Policy

When accessing the Website, a banner informs you about the use of cookies. You may:

• Accept cookies: all cookies are enabled.
• Reject or customise cookies: only selected cookies are activated.
• Close the banner: only essential cookies are used.

Your preferences are stored and can be changed at any time.

7. Data Storage Period

Cookies are stored for different periods depending on their purpose:

• Session cookies: deleted when you close your browser.
• Persistent cookies: retained for the period indicated in the cookie banner (from a few days to a maximum of 24 months, unless renewed).

8. Updates to this Policy

Upstood reserves the right to update this Cookies Policy in line with technological or regulatory changes. Updates will be published on this page with the date of the last revision.

9. Contact

For questions regarding this Cookies Policy, please contact:

• Upstood
• Via Cufra 17, Milano, Italy
• Email: legal@upstood.com

10. Last Updated

This Cookies Policy was last updated on 10 September 2025.